Zwina Habibi encapsulates the life and soul of Morocco in the form of leather and raffia accessories.
By using modern design combined with traditional production processes we aim to preserve Moroccan craftsmanship and fuel the country’s economy. In years to come we would love to see Zwina Habibi branch out into other North African and Middle Eastern countries, uniting many under one peaceful umbrella.
The bags and shoes can be taken from workspace to nightclub, from festival field to swanky soiree. Each piece comes with personality and panache – to be worn with a bit of spark...
Zwina is a colloquial Moroccan Arabic word for an endearing and enchanting woman. Habibi is used with similar affection and means ‘loved one,’ when referring to a man.
We chose these words simply for their positivity and Moroccan charm. They perfectly symbolise the upbeat and loving nature we exemplify in our North African venture.
We began our process by trial and error, testing out what the Moroccan souk had to offer us. Once we were happy that we had found talented and passionate people to work with, we hatched our business plan and from there, Zwina Habibi took form.
We now collaborate, connect and co-create with local artisans to meld together European aesthetic specifications and the flair and vibrancy of the Moroccan spirit to create a final product that makes both parties happy.